The approved plans

Our plans will replace the existing building with a landmark site more fitting of this prominent location. 

The approved plans include:

• New six-storey replacement building with a heritage-led design.
• A flagship retail unit (8,100 sq. ft), aimed at a high-end global brand to support the continued vibrancy of Brompton Cross.
• 24 high-quality residential apartments.
• Relocation of majority of roof plant to basement.
• Residential access moved to a quieter location on Draycott Avenue.
• Improved access to the new retail unit from Brompton Road.
• A sustainable and carbon efficient, car-free development, with 42 cycle spaces.

The site today

90 Sloane Avenue enjoys a prominent location on the corner of Sloane Avenue, Draycott Avenue and Brompton Road.

The existing five-storey concrete and red brick building, Elden House, dates back to the 1960’s and has little architectural quality.